In an otherwise interesting article on the role of new media and the Rudd Government, George Megalogenis (is there a better journalist working today?) writes:
To paraphrase Keating, when the media changes, so does the government. The wireless age marked the transition from Ben Chifley to Robert Menzies at the end of the 1940s. The colour TV age covered the shift to Gough Whitlam in the early 70s and, more tellingly, from Malcolm Fraser to Hawke in the 80s. The talkback radio age saw Howard eclipse Keating in the 90s. Now we are in the digital age, which began in 2007 when the young nerd, Rudd, trumped the old nerd, Howard.
That’s right, but precisely backwards. It is the leaders ability to utilise media that shapes its importance and their own dominance. Menzies was an undisputed king of TV when it first came in, just as FDR was able to make radio broadcasts his personal domain. Talk Radio wasn’t a new technology for the 1990’s, Howard simply returned to it as a medium in which his natural skills worked best, and that drove attention to it. Contra Megalogenis I don’t think that Rudd has made great use of twitter/blogs/websites, however he has at least done a damn sight better than the conservatives, and that matters (Obama’s advisors on the other hand made his website a key element of their electoral strategy).
There has always been a very strong link between journalists and politicians. Not in a biased way, but as a shared interest in the media and medium. Our second PM Alfred Deakin was a journalist & correspondent his whole life, as was Henry Parkes, Chris Watson, John Curtin, Malcolm Turnbull and his successor Tony Abbott. Our current PM wasn’t a journalist, but he spent his years in opposition being available for (if not inviting) media interviews at any time day or night. Just as you can’t be a good carpenter if you can’t handle a saw, or a good surgeon if you can’t weild a knife, a strength in using emerging media forms is critical to political success. I don’t see anyone in the current parliament who has a great handle on the new technology (here I think blogs have more potential than twitter), but Turnbull and Rudd both show at least a keen awareness. (As does Kate Lundy & Joe Hockey) Whoever does, is likely to become the dominant figure of the next 20 years. Let’s hope Abbott has some good new media advisors, but given his twitter account has only 7 (utterly boring) entries since becoming leader, it doesn’t seem likely.
I’ve blogged about twitter before, yet I still find it a valuable service to keep updated of the news, and give me a peak at what journalists & politicians are saying. Only it may not actually be them at the keyboard:
It took Barack Obama only 25 characters to shock most of his 2,677, 720 followers to the core. “I have never used Twitter” confessed the leader of the Free World, when pressed on new technology by Chinese students in Shanghai. But, hang on a minute. Wasn’t this the first Social Media Presidency? One of the very first Twitter accounts to be verified? And if Barack says he really is all thumbs, just who is it who is doing all his tweeting?
Opposition Leader Malcolm Turnbull appeared at ease during the Sydney Media 140 conference in discussion with broadcaster Fran Kelly, leaning comfortably back in his chair. But little did he know that only a few days later, he would looking for a new social media advisor, after his chief on-line strategist, Thomas Tudehope, was revealed to be linked to a version of the popular spoof Hitler “Downfall” video lampooning besieged Liberal politician, Alex Hawke.
The admission that “Tommy Tudehope helps with a lot of it” [Turnbull’s tweeting] during the Media140 interview may well have contributed to the startling resignation. But I believe that what these events may reveal is a key danger of the burgeoning use of social media: politicians leaping on the bandwagon and the consequent use of new media tools for more complex political tricks.
To the twitterati, these revalations are a real outrage, and a slightly heartbreaking one at that. Social media has been seen as a way for direct, personal, unhindered contact between the elites and the masses. To find out it’s instead a staff member who is writing up the information seems to them to break the fundamental trust that they invest in the system. Yet whilst it’s unfortunate, it certainly isn’t surprising, at least no more than the use of speech writers or even media spokespeople. Politicians are immensely busy, their job is to both understand, decide and communicate on the issues of the day, and if they outsource the communication part occasionally, that’s not the worst sin in the world.
As a wanna-be speech writer, this has always been an issue that has interested me. Whilst the best remembered and usually most sucessful politicians are the best communicators (such as Lincoln, Churchill, Reagan, Obama), all used some assistance to cover the sheer workload and variety and forms of communications which they are expected to produce. This isn’t too different from sending out supporters or influential figures to help advocate for your case as happened in the ancient greek agora. Everyone would rather be personally visited by the politician and asked for their support, or hear their arguments and have a chance to respond in person, but it was impossible in a city of 30’000 active citizens, and simply laughable in a country of 21 million or 300 million or 1.6 billion.
We are thankfully emerging from the era of one to mass communication, with the decline of TV & Radio as the main communication sources. But we should not expect that the requirements of politicians are any less, even if we want no more than 140 characters out of them from time to time. To the good politician, such resources are simply another media outlet to be used in so far as they advance their cause. I know some federal politicians read this blog, along with their staffers, and taking a quick pulse check on what’s happening online may give them a heads up on issues the media may be looking at, or the way it is generally trending. But all this means more work, and more time spent hearing talk about themselves, and from competitors for the audiences attention.
The Twitterati are a smart bunch and will soon recover from this (in their hearts they probably knew it from the start). They may have lost the dream of reforming politics through their particular technology, but this happens every time a new technology is created. With its acceptance as a mundane addition the discussion can move to the truly important debates such as the social norms of it’s use, and the right and wrong ways to utilise it. Finaly it allows us to begin to measure its actual impact in real data, rather than against idealistic dreams of a new public sphere, dreams that have been floating around under the label of of E-Politics since at least the mid 1990’s if not in similar form for 2500 years.
Like a lot of political junkies, I’ve been giving twitter a go, to see it’s use for political information/discussion. I’ve liked much of it, as a time-wasting tool, it is a great resource, and whilst it wasn’t a twitter revolution in Iran, the service surely had some significant effect (real or imagined it’s largely the same thing in such situations). I’ve also found it fun and exciting to be on the feed of some important people, esp journo’s who blog and so therefore usually have too many good links they want to share, or those which just have a quick wit (such as @annabelcrabb).
That said, I have to say I think the medium is an essential failure as a next-gen social media tool. Blogging and facebook clearly have their niches, and serve a lot of people, replicating what we do normally (read articles on paper/gossip with friends in cafes) but quicker and easier via our computers/phones. Both work well for political followers, but twitter seems to be half of one, half of the other, without ever making a whole. The tiny size of each tweet means that it is not quite a blog post, at an infuriatingly short 140 characters. But equally, twitter doesn’t have the mass publishing of blogging, in that unless I know to add you, I won’t ever see your tweets (or will only see 1-2 in a torrent of mass messages, but more on that later). And unlike a bookmarks where I can visit occasionally and quickly get to know what your site is about/like, tweets are too small to be useful as coding devices for working out if someone is worth paying attention to. A few good lines and you add them. And all of a sudden you are following 200+ people and your main page is filled with around 20 messages, each with a small picture, popping up constantly on all sorts of different topics and issues, none quite perhaps what you wanted to read/hear about today. So whilst political/fashion/sport blogs generally stay on fashion, tweeters like to casually range, though only a few bring anything worthwhile to fields outside their main area.
Then there is the problem of following everyone who is talking about a particular topic. Unlike blogs/newspapers and the power of google searches, it is rather hard to find where exactly everyone is talking about a particular issue, due to a lack of clear organisation for what is the right #hashtag to join. During the Iranian uprising a lot of people tweeted that certain #hashtags were being watched by the Iranian intelligence services, sending people scrambling for thousands of different #tags. Now whether they really were being watched or not, it certainly disrupted the service. Even without such nefariousness, it’s hard to find a good channel of commentators as anyone can jump on. Other mass channels such as the “#GoodNight” channel make even less sense as a channel. No one would sensibly want to read such a channel, but it’s common use means it ends up in the top 10 channels almost every night.
Which brings me to my final problem, the sheer amount of people on twitter makes the service rather useless. If you are an Australian political junkie, it’s been a lot of fun recently to watch #qt, the channel for question time in the Australian parliament. Only with the recognition that politicians were joining in, what was a small thing for journalists and those of us who actually enjoy watching question time, has become just another channel for those with an axe to grind or a desire for attention. End result, it feels like you are just being shouted at, and only catching glimpses of the people you want, or able to check about half the links you might like to.
Though Australian tweeters problems are nothing compared to when you watch US events live in twitter. Right now, the US house of congress is about to vote on Obama’s health care bill, and everyone is tweeting on #hcr along with #tcot #pelosibill, #killbill and others. But on #HCR, I’m im refreshing about once a minute with between 200-2000 tweets a minute appearing. These include personal messages “is watching the debate with fascination” or “to my congressman Rep. blah blah – please vote for this bill” “rumor going around 35 dems voting against the bill”
etc etc. Actually finding what is happening in terms of if they are voting yet, how the voting is going, or what the major players think is simply impossible amongst all this noise.
Instead I find myself even more reliant on a good journalist, on location to give me at least some idea of how it is trending, even if they’re sometimes using rumors, they are likely to come back to it and update, and I can easily check if such changes have occurred, or cross reference against a few others I also trust. So i’ve switched to sites like TPM, The Daily Dish and NYTimes and Instapundit.
My guess is that twitter will continue to live as a social media tool, but it’s role will be less vaulted as a home for political junkies than as a stream to dip in and out, or as a side bar for people to comment or to post quick stuff not worthy of a full blog post ala on The Punch or for sporting events where it will be a fun way to follow sporting events or ultra localised events ala #tinpotcountyfair.
Twitter was certainly a useful experiment, and I expect more rather than less people to be updating via phones or pc’s their immediate thoughts/rumors on events. But it probably won’t be presented on just one site or in the cluttered torrent of tweets format that you currently see on twitter. What it most needs is a way to be filtered, sorted and organised, such as upcoming services like Geon. Then it will become a truely powerful tool. Though again, the experience for me really just proves the worth of a good journalist.
And now I’m off to post this blog, and trying and drum up traffic for it on twitter. If you’re interested or disagree, you can follow me here (@AndrewOssieCarr) and tell me why you disagree.