Chasing the Norm

Australian academic and blogger on politics, international relations, and culture

The Elements of Eloquence

Forsyth_elements
The Elements of Eloquence: How to Turn the Perfect English Phrase by Mark Forsyth
Generally, it’s not the done thing to be laughing while on a plane trip. And doing so with a book on the English language in your hand is especially frowned upon. But such were the circumstances I found myself in last week when devouring this brilliant little tome.

Each of the 40 or so chapters is only a few pages, but that is all that is needed for the author to outline dozens of rhetorical techniques and show how they are integral to many of your favourite lines, from Shakespeare to Katy Perry.

Forsyth explains why ‘Bond, James Bond’ works (it’s a diacope), why the repetition of words at the start of each sentence captures attention (the power of epistrophe), and why epizeuxis is the real estate agents’ best friend (location. location. location).

As a particular emphasis, Forsyth shows how Shakespeare practices and improved on these techniques across his plays, and what makes some of his best lines tick (‘to be or not to be’ gets its power from the symmetry and repetition of ‘to be’ rather than simply as a rhetorical question). He also adds in little asides, such as noting that for absolutely no good reason at all, all adjectives in English have to be in the order of ‘Opinion-size-age-shape-colour-origin-material-purpose Noun’. Hence why you’ve never read about a ‘great green dragon’ (as seven year old Tolkien once tried to describe).

While this is a bleary and badly written review, I found myself adopting a handful of techniques from Forsyth’s book in a speech I gave a few days after reading the book. Not in a forced “can I be clever” way (though I’m always open to such illusions), but in a “oh if I move this to here, or repeat that there, the paragraph will work much better). Small edits that aid eloquence.

Strongly recommended. If only to dispel the idea that learning how language works should be boring.