Chasing the Norm

Australian academic and blogger on politics, international relations, and culture

Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake MastersThiel - Zero to One

I tend not to read business books, but Peter Thiel strikes me as an interesting guy, and occasionally dipping into the stream of discussion from Silicon Valley & the business world is helpful to keep your orientation. (The material and voice is Theil’s, Masters helped write it)

If nothing else, I was reminded of Adam Smith’s famous line that ‘People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices’. To Theil’s credit he is entirely upfront about this.

Theil’s philosophy in business is to find the handful of mega opportunities which come from near monopoly circumstances and go all in. Pleasingly, he seems to think such situations come about largely from technological advances where your product is either new or 10x better than the competition, rather than just via lobbying and loopholes. While governments and people like open market competition, business does not, and too many political leaders forget or ignore this.

More interesting to those outside the business world – and I never have been, my 1 year with a private think tank really doesn’t count – is his take on the wider world. He has an interesting chapter on chance and US/China/Europe world views (though it descends to something of a Carpe diem). Likewise the book can serve as a useful push to think clearly about what exactly you do, whether its the best use of your time, how you differentiate yourself from the competition and what you can plan for that leads you where you want to go. All important areas to explicitly think through, even if you have no desire to step into the finance world’s pin-stripe suits. (Or even a t-shirt and jeanes, which Theil rates as the true entrepreneurs wardrobe).

As a palette cleanser between some more serious books, this was an interesting read from someone with a frank and different take on the world. But I suspect the only one who gets rich from the voluminous literature on business and wealth are the authors and publishers. Still, as Lawrence Freedman notes in his master work ‘Strategy’ this is where a lot of the brightest minds of our era are focused, and it serves us well to pay at least some attention to their thoughts