Under the Bush Administration Fox News had a charmed position, under Obama, not only is it in opposition, the White House has gone after its credibility as a news organisation. Conventional wisdom is that it is a mistake to beat up on the media, but here’s perhaps why Obama is really going after them:
I think some people are under the impression that the White House wants Fox News to disappear. Nothing, I suspect, could be further from the truth. The White House is in fact delighted that Fox News and its merry cast of commentators exists. Nor is the White House vexed that its every pronouncement concerning Fox News solidifies Fox’s core audience; that’s actually the plan. The point is not to moderate Fox News by accusing it of being biased/not a real news organization/running or being the propoganda arm of the GOP; if anything, the point is to make it more extreme in the views it airs….
At the end of the day, Fox News’ nightly audience in the third quarter of this year was 2.25 million viewers in primetime (source). For perspective this means that it has roughly the same audience as your average Dollhouse episode, which was just yanked by Fox (the broadcast network, not the cable news network), so that its ratings wouldn’t stink up November Sweeps. Even with Fox News’ ratings going through the roof because of its little war with Obama, the actual number of viewers is minuscule. Or to put it otherwise, 2.5 million Americans watch Fox News, which means that 297.5 million Americans don’t.
Which makes it a low-risk ideological foil for the White House.

All politicians would love to have unchallenged power, whatever their motive or ideology. But given that is thankfully impossible (well most of the time), sometimes the next best option is not to have a meek opposition, but a crazy one. The more Obama seems to stoke Fox News’s extremism, the better he looks by comparison to lukewarm supporters, and the more he seems the only option for true independents. If Obama is facing a consistent backlash of 30% of the country whatever he does, then there is no way for his opponents to use that as evidence Obama is on the wrong track. If any single policy gets the same angry response as any other, then who can say if his healthcare is radical or just opposed on spite. Who can say if the 30% have a better understanding of warfare in opposing his afghanistan policy, or they just want him to fail.
You see this regularlly around the world, where canny politicians seem to benefit from the over the top reactions they inspire, despite their outwardly moderate nature. One who isn’t a moderate but still benefits is Hugo Chavez. Chavez may be slowly draining Venezlela of its democracy, but he is also making significant moves to combat poverty and illiteracy. Yet his opponents, from his first election win in 1998 have seen him as an entirely illegitimate leader, and so sponsored coup after coup against him. The extreme nature of their media opposition (Fox looks mild in comparison!) makes him seem a much more centrist and nationally focused leader. After a while people tend to see such consistent opposition to any one politician as due to the desires for power of those who attack them, and reflection on their character, than a actual response to the leaders actions. So Chavez can monumentally screw up (and has) but since the opposition already wen’t nuclear there is no way to tell from the reactions what is bad policy and what is just run of the mill.
Likewise during the Howard era in Australia there was a core group of opposition to John Howard. I think this opposition gets somewhat overplayed, as there was a strong effort by Howard and conservatives to try and delegitimise any criticism as proof you were a ‘howard hater’, but with Howard’s removal, the times and his policies also look a fair bit more moderate from this vantage point. Yet this is something which I think no author has yet truly managed to capture. One of the big let down’s of Paul Kelly’s book ‘March of Patriots’ was its absence of discussion on the atmosphere that pervaded during the time. Capturing that is a opportunity only immediate first and second drafters of history can, and to properly understand it, it is extremely necessary. On the left there was a palpable sense of anger about what was happening to our country. Events such as Tampa, Cronulla, Iraq and the debasing of institutions such as Parliament and the ABC left many feeling adrift and deeply distrustful of the core motives of this government. And yet Kelly (who set out to write a more policy focused book) not only ignores this, but calls it ‘March of Patriots’ as if Howard was warmly embraced by the community, or even upheld as a hero. Howard was popular at some times, at other times deeply unpopular late 1997 to early 2001 and early 2006 to his final loss in late 2007. He was also very popular during other times, or with certain segments of the population (he was excellent during a catastrophe ala Port Arthur, Bali). To miss or worse dismiss the opposition to Howard as simply crazy means you present an incomplete image of the period. And yet like Obama and Chavez, Howard also immensely benefited from the nature of his opponents and their consistent rejection of all his actions.
Obama is somewhat playing with fire by being seen to go after his opponents, and after a specific media outlet. But come the 2010 elections, Glenn Beck et all are likely to drive far more votes to the democrats (or away from Republicans) than they are likely to harm him. So its a net win, all for being hated. I first endorsed Obama because in 2006 I was sick of the Center-left losing elections and he was clearly the best political strategist I had ever seen. He makes some mistakes, I think he’s still slightly too cautious in acting (such as repealing Dont Ask, Dont Tell and not prosecuting on torture) but he is clearly still leagues ahead of anyone else in the country in reading the politics. It’s why health care will pass, why the democrats will keep the House and Senate in 2010 (they will lose some seats though not enough) and why he should coast to re-election in 2012).
Jacob
/ October 28, 2009Hello Andrew, I have a question or two for you. I follow American politics daily, and the media appears to be keen on reporting on some of the more extreme things that get spat out at Fox. Because the opposition to Obama seems so relentless, from the GOP’s media arm and the party itself, it really made me think that it “had” to have some sort of effect of whittling away the approval of Obama and the Congress Democrats. Your article makes perfect sense, but the opposition coming from the Right over there appears to be such a blanket without being unanswered that it would start being influential.
Do you think the opposition to Obama in America gets overstated? Does it benefit the Administration more to just shrug off the attacks? Do you think the general American public is likely to ignore the vitriol?
Andrew Carr
/ October 29, 2009Good questions Jacob. I think there is always a period of settling in with each new government where the media isn’t quite sure how to treat criticism. This is called the honeymoon phase, but it’s an extended sizing up of the government and the opposition before the dominant stereotypes settle into place.
The rest of the world likes to play up the extremeness of Fox and that ‘crazy patriotic American’ image, but it’s a mistake and insult to pretend this is the only opposition to Obama/Democrats. American’s know this, but at the same time, those who oppose that segment also have much more invested in seeing it fail. So left wing opponents of Glenn Beck et.all, spend far more time fretting about him, because they see him harming their country, so they too overplay his importance. But seeing fox has a smallish audience(though best for cable news), and Obama’s polls are only slowly moving down (as to be expected for every president, esp until big bills like health care get passed) I don’t think the impact of the opposition in the US is all that different from past times. It’s just a few turns up on the volume from last time, which is concerning given most of us already thought the opposition to Bush had already reached max volume. Turns out there really is a 11 on the dial…
As for Obama, all governments prove themselves by their ability to handle criticism. Responding strongly, but never letting it be seen to get to you seems the best approach. Too weak and you let the opposition define you and set the conversation, too aggressive and you look rattled or anti-democratic. At the moment the White House seems to be well set, but if they can’t get their health care bill and then are seen to go fox hunting, it will look ugly. A victory with health care passage will let them appear magnanimous and settle down the conflict for a while.
Cheers for your comments.
Jacob
/ November 2, 2009Thank you for your response and keep it up with the informative and thoughtful articles!