Chasing the Norm

Australian academic and blogger on politics, international relations, and culture

Obama’s hidden healthcare weapon

While we’re all still waiting for the definitive campaign strategy books on the Obama 2008 campaign to be written (I’m looking at you David Plouffe), one thing is patently clear: Obama won because he mobilised people to assist his campaign in a way never before seen in America. Instead of just asking volunteers to grab a phone call and begin calling, he had a motto of ‘Respect, Empower, Include’. Volunteers were instead asked to go find 5 more people who would also join. Those who managed this were made team leaders, with similar opportunities for advancement for those new members in a similar fashion. People were given increasingly harder tasks to see if they could deliver, and then were rewarded with being team leaders. Neighbourhood teams were set up across the country, each invited to build their own networks. This process continued for months and months, before any phone calls were made, emails sent or doors knocked. That could come later, and did, delivering perfectly on election day.
OFA_Call_Congress
Why am I recounting this history? Because, a lot of the self-obsessed media have forgotten about Obama’s Organizing For America organisation. The media like to imagine that their shows as the only forum for real political discussion(far more real in their eyes than even the legislative chambers), with polls simply rating how the people react to various lines or positions. But Obama’s still organising, even with the power of the Presidency in his hands.

On the 20th of October, Organising for America set out to make 100’000 calls to members of congress to encourage them to support health care reform. That was passed easily. So they set it for 200’000. Again too easy. From Obamas facebook this morning:

obama_facebook_small Barack Obama Yesterday’s numbers are in. The final tally was not just 200,000 calls placed or pledged — it was 315,023. You’ve taken America one giant, irreversible step closer to passing health reform. Thank you.

Just imagine trying to field all that as a staffer in some Republican Senators office! (or wavering Democrat) While many Republican’s took comfort in the anger expressed at the town halls in August, it’s clear those events, (including members of the public bringing guns to public meetings, and numerous comparisons of Obama to Hitler), along with the Presidents speech to Congress, began to turn people towards supporting healthcare.

healthcare_polls_us

While Republicans raged, Obama’s network kept organising, holding functions, parties, door knocking, and continually organizing and seeking to expand. To Respect, Empower and Include their neighbors, friends and colleagues in the wider movement. Obama has already gotten closer than FDR, Kennedy, Johnson, Carter & Clinton to delivering Universal healthcare reform in the US. The Democrats policy has many flaws that would make it almost unacceptable to many in other western first world countries, but for America it’s still a big and important step. His big speech was important, as was his deliberate outreach to Congress, and decision to let it choose its path (rather than draw up the policy in private inside the White House as Hillary did in 1994). But when Health Care reform passes, a large part of the credit will have to go to the 2 million active volunteers (& 13 million supporters) who signed up to help elect Obama’s, and now are invested in his success.

It’s not just about having a flashy website, its about getting people involved any way possible. The internet just helps break the hold talking heads have on politics. As I discussed a few weeks ago, if people feel invested in your success, they will work harder and longer, than any bribe or pork barrel could possibly compel. And if Republicans think this network will have dissipated by 2012, or let them waltz into the White House on the back of public anger over SOCIALISM! they have a great big surprise coming. It’s going to be fun to watch, and a very important lesson for all future political strategists, not just in the USA and countries with voluntary voting, but also Australia.